This article was published in June 18, 2007 issue of Business Week magazine. It tells stories of 3 big companies, GE, Best Buy and Deloitte, that realised the importance of networking for finding and promoting talent as well as promoting their business.
Importance of networking for getting a great job: This issue was described on the basis of Deloitte experience. Though most of the companies try to first find talent withing their organization when it comes to a lucrative job opening, women found it hard in Deloitte to get to positions they aspired to have. That's why internal Deloitte women network, WIN, was created. Why is this relevant to people who are not working for Deloitte and who are not women? Because if it is extremely difficult to get that great job being already in the company, imagine how difficult it is for an outsider to penetrate into the system unless he/she has a way in through a reliable and trustworthy contact he/she has within the company. And such contacts are obtained mostly through networking.
Importance of networking for growing your business: This issue was described o the basis of GE experience which created a network that included not only GE employees but also its customers and suppliers. In such a network the opportunities for cooperation and strengthening ties are endless. This example shows that a company of any size benefits from building networking relationships with potential and existing customers, partner, suppliers, etc. This is especially true for entrepreneurs, small business owners who don't have the GE's leverage and who need their own circle of support.
To sum up, this article once again underlines the importance of networking nowadays both for job search and business development. You can read the full article at: http://www.businessweek.com/magazine/content/07_25/b4039069.htm?chan=search
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